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While working for a local design agency, Green Room Retail, I was asked to come up with a series of concepts for a leading luggage brand who were looking for a more innovative way to display their products in stores.
For confidentiality reasons I am unable disclose the brand involved.
The Results:
A series of 3 initial concepts were developed and visualised showing how the products could be uniquely and interestingly displayed whilst maintaining stock density. Time was also dedicated to the design of literature stands that would provide information for each of the unique product ranges involved.
A final design was refined and visuals produced for sign off by the client.
Industrial Design, Graphic Design, Exhibition Design
2012
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As part of a targeted marketing drive Abstract asked me to produce a conceptual design for a reward card scheme for the retail chain GNC who specialise in sports nutrition and supplements.
The aim of the project was to highlight the possible benefits a reward scheme would bring to the company and illustrate how such a scheme would be implemented.
The Results:
Conceptual card designs and finalised graphics were produced for a range of cards to cover the scheme's requirements as well as mock ups for a range of media including direct mailouts and in-store POS displays.
The graphic collateral produced provided a great platform for Abstract to present the concept to GNC and sell-in their extensive range of services.
Graphic Design, Print Design, Illustration
2012
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Ril Concept approached me with a view to having a set of beauty shots produced of their new watch design. They were looking to get a head start on the marketing of the watch while they awaited the first shipment from the manufacturer. Based on a1968 Rolex Submariner with a NATO style strap, the design takes an iconic design worn by the likes of James Bond and refreshes it for the modern market.
The Results:
A detailed 3Dmodel was created of the watch from which various high resolution photo quality stills were produced. Additional images were supplied showing the watch and it’s various different colour combinations. Overall the project was a success. A large proportion of the initial batch were reserved before they hit the shops.
Industrial Design, Product Design, Digital Art
2012
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In 2008 while working at dobsonwhite I was part of the team who successfully pitched for and won the opportunity to manage the European Launch events for the iconic Nissan GTR.
This page shows work produced during that period, both for the purposes of pitching and the end products utilized for the final events which took place in 47 locations across 15 countries.
Responsibilities:
It was my responsibility to take the lead on defining the visual branding for the event and developing the “HighPerformance Tour” and “Race Academy” logos. I was also involved in the conceptualisation of assets for display purposes, 2D graphics for print and the web as well as playing a large role in the visualization of items for the successful communication to the client.
Exhibition Design, Branding, Graphic Design
2012
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I was approached by the UK division of Imagination, a creative advertising agency, to help design and visualise the 2011 Jaguar 12MY event based at the Nurburgring Germany.
The annual event is designed to communicate the latest happenings at Jaguar to internal staff and the Media. A range of different spaces were taken over at the nearby Lindor Hotel and each was treated individually to a Jaguar style makeover. The aim was to provide the necessary functionality in each space whilst being sympathetic to existing architecture and interior finishes.
The Results:
My personal tasks were to help conceptualise the use of each space and produce accurate visualisation to communicate the concept and achieve sign off by the team at Jaguar. From car showrooms to lounge style conference rooms, each space was seamlessly transformed. Integrated AV systems were installed in each area and in vehicle showrooms additional lighting was provided by custom built lighting rigs.
Exhibition Design, Interior Design, Digital Art
2012
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We were approached by Silverstone Circuits who set us the task of helping them promote their venue and extensive facilities to the UK events industry.
World famous for its race course, Silverstone also has an impressive range of facilities available for hire by external events companies. From conference rooms to full on test track facilities as well as vast areas of manicured lawns and fields. The ideal location for a wide range of events, Silverstone is much more than just a race track.
The Results:
A single fold A4 brochure was designed adding a fresh twist to the existing brand guidelines and creatively illustrating Silverstone to its full potential as the “go to” location for UK based events.
Art Direction, Digital Art, Graphic Design
2012
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While working at dobsonwhite we were asked by Mini UK to pitch for their 2008 Dealer Conference. The event involved getting together the top UK Mini dealers and staff and making them familiar with Mini’s strategy and new models for the coming year.
The Results:
The “Racing Ahead” concept was developed which involved a scale Mini race track providing the centrepiece for the event. The miniature Minis would be powered by team members cycling on stationary bikes located at the end of the race track. Points would be awarded for the winning teams.
My personal responsibilities were to take part in concept development, produce event visuals and event logos as well as laying out the final pitch document which was hand delivered to the client in a custom made Perspex box.
Exhibition Design, Digital Imaging, Print Design
2012
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While working at dobsonwhite we were asked by Mini UK to pitch for their 2008 dealer incentive scheme. The event involved sending some of the top UK Mini dealers on an all-expenses paid trip with the view to incentivising them to carry on achieving high sales over the coming year.
The Results:
A3 Pitch documents were created, beautifully illustrating the proposed destinations and showing Mini the wide range of possibilities available for their budget. Mock ups of printed and digital communications were produced. The proposal was hand delivered in a custom Perspex box.
Print Design, Graphic Design, Exhibition Design
2012
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I set myself the task of producing an accurate 3D model of the Sony Ericsson W800 and then set about lighting and texturing the model being as faithful to the original as possible.
The Results:
I worked from numerous reference images and produced accurate 2D CAD drawings from which I created the eventual 3D model.
The final model was produced in 3DS Max and rendered using Brazil & Mental Ray.
Product Design, Industrial Design, Digital Art
2012
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Thanks for stopping by. Here you will find a collection of 3D Visuals encompassing various disciplines. I have included them here because I believe they are of a certain quality or because they display a certain style or technique which is not utilized in other areas of my portfolio.
In general the most recent work will be displayed first.
Industrial Design, Interior Design, Exhibition Design
2012
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I was approached by Pimp Artworks to produce a series of prints for their guest artist range. Each print is limited to a print run of 30. A certificate of authenticity is provided with each print.
To purchase any of these prints please visit www.pimpartworks.com
The Results:
Each image was created using vector imagery derived from original pencil sketches. A line of symmetry was defined for each piece which was later subverted as the pieces moved forward and developed. In some instances un-edited journal notes were included in the artwork.
Visual Arts, Digital Art, Illustration
2012
