SS2: SIPSMITH ADVERTISING IMAGERY - STAGE 2: RESEARCH

 

Find out a little more about this project HERE
 

Stage 2 of this project is 'Research' - a part of the process that is often too easy to skip. Either you think you already understand the background to the project, you don't have enough time or you are lazy and demotivated and just want to get the job done. The problem is that without fully understanding the background of the project you are working on you are setting yourself up to to fail. You need to understand what has gone before so you can decide where you are going.

Being more specific to the field of 3D Visualisation it's also critical to make sure to do your research so you have enough real world examples of the way the 'thing' you are trying to recreate looks in the real world. Without references you are just guessing, and guessing more often than not looks fake. Think of references as shortcuts to help you achieve realism and to stop you wasting time. 

Below I have broken down some of the areas in which I carried out research and given a brief explanation.

 

01: SIPSMITHS PRODUCTS BRAND


A great place to start researching a brand or product is always going to be their website. You can visit the sipsmiths website HERE . The website contained plenty of information on the brand, the product, manufacturing process, ingredients and it also gave me a great intial understanding of how the brand positions itself within the market. 

 
 

02: SIPSMITHS LEMON DRIZZLE GIN


I'm fortunate enough to have a beautiful wife who happens to love gin so I have a physcial reference for the bottle.

 
 

03: LEMONS


The product is lemon flavoured so I want to emphasise this zesty lemony goodness in the visuals I create. As you can see from the images lemons are pretty satisfying visually so they should provide a lot of interest within the images.

 
 

04: LEMON CAKES


The premise of the product is based on the traditional english cake recipe 'Lemon Drizzle' so I want to try and include a beautifully crafted Lemon Drizzle cake within the visuals to emphasise the heritage of the product. At the moment I'm trying to decide if this should be created using photogrammetry or perhaps using 3D Coat. I think this will add a sense of 'class' to the image.

 
 

05: BOTANICALS


Gin is famous for the wide range of botanical elements used to flavour it and this is what gives gin it's deep flavor. The botanicals included in Sipsmith lemon gin are as follows:

  • Lemon Verbena
  • Vanilla Pods
  • Juniper Berries
  • Bulgarian Coriander Seed
  • Spanish Ground Almond
  • Lemon Peel
 
 

06: PROPS


During my research I also thought about the style and type of other props that could be included within the visuals

 
 

07: VISUAL STYLE


And finally I spent some time researching the visual style for the images. I looked at other gin advertising shots as well as general food images. Beyond this I also watched some food photography tutorials from Karl Taylor Photography Education and his guest lecturer Anna Pustynnikova who has a portfolio of beautiful food photography.