SS2: SIPSMITH ADVERTISING IMAGERY - STAGE 2: RESEARCH

SS2: SIPSMITH ADVERTISING IMAGERY - STAGE 2: RESEARCH

Stage 2 of this project is 'Research' a part of the process that is often too easy to skip. Either you think you already understand the background to the project, you dont have enough time or you are lazy and demotivated and just want to get the job done. The problem is without fully understanding the background of the project you are working on you are setting yourself up to to fail. You need to understand what has gone before so you can decide where you are going.

Being more specific to the field of 3D Visualisation it's also critical to make sure to do your research so you have enough real world examples of the way the 'Thing' you are trying to recreate looks in the real world. Without references you are just guessing, and guessing more often than not looks fake. Think of references as shortcuts to help you achieve realism and to stop you wasting time. 

Below I have broken down some of the areas in which I carried out research and given a brief explanation.

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SS1: SIPSMITH ADVERTISING IMAGERY - STAGE 1: PROJECT PLAN

SS1: SIPSMITH ADVERTISING IMAGERY - STAGE 1: PROJECT PLAN

As I mentioned in my previous post I’m currently taking some time out to undertake some training and personal development. My last post was focussed around the subject of process, it’s importance and also how things can go wrong when your process is lacking.

I’ve now decided on a new project and I hope undertaking it will help me in my goal of developing a better working process and ultimately a better end product. I wanted to keep the next project roughly similar to the last to help me focus more on the process refinement with that in mind I’m planning to produce a set of advertising images for Sipsmiths Lemon Drizzle Gin. I will give more background on this project in my next post but for now I want to focus on defining a process and the first stage of that process.

I wont bore you with every stage of the process (there are 17) but if you are interested I have created a trello board which shows a rough outline of each stage, you can view the board HERE

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FAILING TO PREPARE...

FAILING TO PREPARE...

I'm currently going through the process of refocusing my work with a view to getting more heavily involved in high end 3D visualisation. This will mean taking a bit of time out from my normal Design & 3D Visualisation work in Retail and Events. 3D has been my passion since I was first introduced to it at University in Bournemouth and has always formed a large part of my working day. Hopefully this new direction will lead to an improvement in the quality of my work and also increase the satisfaction I get from it.

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